BEHIND ETHOS
the story
BEHIND ETHOS
Welcome! We are so glad you are here. We are a small team, passionate about helping brands share their strengths and values through design. We're based in San Diego, California, designing strong brand identities for clients worldwide.
We love design that is timeless, minimalist, unique - and we're partial to design with a little edge. Ethos was built to help brands stand out in their industry. At the core, Ethos was crafted to create visual brands that showcase strong business foundations and principles, conveying the unique identities of each client.
We're passionate about giving your brand a visual presence that will carry into the future, encouraging growth and development.
meet tori
FOUNDER + LEAD DESIGNER
Tori is a graphic designer that has helped 100+ businesses build a strong and cohesive brand presence, developing visual standards that set them apart as leaders in their industry.
With a background in both business and design, Tori has an aptitude for bridging the gap between good design and strong business foundation, as each won't be successful standing alone.
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MEET
OUR TEAM
NICOLE
MARKET RESEARCH
Nicole's experience and education in research and communication, paired with her curious nature, provide the edge that businesses need to position themselves as leaders in the industry.
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JORDAN
PHOTOGRAPHER
Jordan is a photographer with an eye for capturing brands and the people behind them. As a passionate creative, she also enjoys writing and has a knack for cooking and food styling. Jordan aims to evoke feeling in every photograph, and her work tells captivating stories through imagery.
View the gallery to see more of her work.
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OUR VALUES
TRANSPARENCY
We value transparency - we give our clients a clear outline of each step of the process, timeline, investment, deliverables, and 'what if's'. We don't want our clients to have any unanswered questions at any point in our processes.
EFFICIENCY
We value efficiency. Our process and timelines have been ironed out for efficiency and accuracy: we know our clients are busy, and value a partner
PARTNERSHIP
STRATEGY
NICOLE
MARKET RESEARCH | BRAND STRATEGY
Nicole's experience and education in research and communication (Master's in Communication, SDSU), paired with her curious nature, provide the edge that businesses need to position themselves as leaders in the industry.
JORDAN
PHOTOGRAPHER
Jordan is a photographer with an eye for capturing brands and the people behind them. As a passionate creative, she also enjoys writing and has a knack for cooking and food styling. Jordan aims to evoke feeling in every photograph, and her work tells captivating stories through imagery.
View the gallery to see more of her work.