top of page
Ethos Ipad Mockup

the story

Welcome! We are so glad you are here. We are a small team, passionate about helping brands share their strengths and values through design. We're based in San Diego, California, designing strong brand identities for clients worldwide.

We love design that is timeless, minimalist, unique - and we're partial to design with a little edge. Ethos was built to help brands stand out in their industry. At the core, Ethos was crafted to create visual brands that showcase strong business foundations and principles, conveying the unique identities of each client. 

We're passionate about giving your brand a visual presence that will carry into the future, encouraging growth and development.

meet tori

FOUNDER + LEAD DESIGNER

Tori is a graphic designer that has helped 100+ businesses build a strong and cohesive brand presence, developing visual standards that set them apart as leaders in their industry.

With a background in both business and design, Tori has an aptitude for bridging the gap between good design and strong business foundation, as each won't be successful standing alone. 

Tori ethos team

SAY HELLO >

MEET

OUR TEAM

nicole ethos team

NICOLE

MARKET RESEARCH

Nicole's experience and education in research and communication, paired with her curious nature, provide the edge that businesses need to position themselves as leaders in the industry.

SAY HELLO >

JORDAN

PHOTOGRAPHER

Jordan is a photographer with an eye for  capturing brands and the people behind them. As a passionate creative, she also enjoys writing and has a knack for cooking and food styling. Jordan aims to evoke feeling in every photograph, and her work tells captivating stories through imagery.

View the gallery to see more of her work.

SAY HELLO >

ethos shadow

OUR VALUES

TRANSPARENCY

We value  transparency - we give our clients a clear outline of each step of the process, timeline, investment, deliverables, and 'what if's'. We don't want our clients to have any unanswered questions at any point in our processes.

EFFICIENCY

We value  efficiency. Our process and timelines have been ironed out for efficiency and accuracy: we know our clients are busy, and value a partner 

PARTNERSHIP

STRATEGY

nicole ethos team

NICOLE

MARKET RESEARCH | BRAND STRATEGY

Nicole's experience and education in research and communication (Master's in Communication, SDSU), paired with her curious nature, provide the edge that businesses need to position themselves as leaders in the industry. 

jordan ethos team

JORDAN

PHOTOGRAPHER

Jordan is a photographer with an eye for  capturing brands and the people behind them. As a passionate creative, she also enjoys writing and has a knack for cooking and food styling. Jordan aims to evoke feeling in every photograph, and her work tells captivating stories through imagery.

View the gallery to see more of her work.

bottom of page