MARINA PACIFICA SHOPPING CENTER
Client Case Study
CLIENT OVERVIEW
Marina Pacifica is a waterside shopping center offering a variety of unique dining, entertainment, fitness, and everyday essentials.
The shopping center has been a staple of the Long Beach community for over 30 years. Located centrally on Pacific Coast Highway, Marina Pacifica offers a convenient location and beautiful waterside atmosphere. With new ownership and management taking over the center in recent years, it was time for modernization.
Beginning with a full foundational rebrand, we outline the shopping center's mission, brand pillars, brand story and personality, and brand experience and brand positioning. Translating this through modern, minimal visual brand identity, it was time to implement the new brand presence throughout each consumer touchpoint.
MARKETING OBJECTIVE:
To showcase the revitalization and transformation of Marina Pacifica as a result of new management by highlighting the modernization, rebranding efforts, and lively atmosphere at the center. By emphasizing the upgraded facilities, refreshed brand identity, and diverse retail and dining options, our overarching goal is to drive foot traffic, boost local engagement, and ultimately elevate the shopping center's reputation in the local community.
CHALLENGES
Before partnering with Ethos, Marina Pacifica faced several challenges:
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Branding inconsistency: Outdated, inconsistent visual branding and lack of consistent tone of voice, resulting in lack of unity and community throughout the center
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Limited Engagement: Social media platforms were not yielding significant engagement, making it difficult to connect with the target audience.
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Lacking quality content: Heavy reliance on stock photos, images and videos improperly sized for platform algorithms, lack of immediacy in posting resulting in low engagement, visibility, and following
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Low Visibility: Their content was not reaching a broad or relevant audience.
OBJECTIVES & STRATEGY
Goal: Our goal was to develop a tailored social media strategy that would increase engagement, boost visibility, and align the brand voice across all platforms
Strategy:
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Platform Optimization: We focused on refining their profiles across [List social media platforms] to ensure consistent branding and messaging.
-
Content Calendar: Developed a consistent posting schedule with a mix of engaging content, including educational posts, promotions, and interactive stories/polls.
-
Targeted Advertising: Launched highly-targeted social ads to attract their ideal audience, driving traffic and conversions.
-
Engagement Focus: Increased audience interaction with regular responses to comments, DMs, and running interactive campaigns to encourage community participation.
CHALLENGES
Before partnering with us, Marina Pacifica faced several challenges:
-
Branding inconsistency: Outdated, inconsistent visual branding and lack of consistent tone of voice, resulting in lack of unity and community throughout the center
-
Limited Engagement: Social media platforms were not yielding significant engagement, making it difficult to connect with the target audience.
-
Lacking quality content: Heavy reliance on stock photos, images and videos improperly sized for platform algorithms, lack of immediacy in posting resulting in low engagement, visibility, and following
-
Low Visibility: Their content was not reaching a broad or relevant audience.
OBJECTIVES & STRATEGY
Goal: Our goal was to develop a tailored social media strategy that would increase engagement, boost visibility, and align the brand voice across all platforms
Strategy:
-
Platform Optimization: We focused on refining their profiles across [List social media platforms] to ensure consistent branding and messaging.
-
Content Calendar: Developed a consistent posting schedule with a mix of engaging content, including educational posts, promotions, and interactive stories/polls.
-
Targeted Advertising: Launched highly-targeted social ads to attract their ideal audience, driving traffic and conversions.
-
Engagement Focus: Increased audience interaction with regular responses to comments, DMs, and running interactive campaigns to encourage community participation.