BRAND IDENTITY + DESIGN SERVICES
"Your brand is the single most important investment you can make in your business."
- STEVE FORBES
The impact of strong brand design:
Strong brand design possesses substantial value, influencing numerous aspects of a business's success. Successful brand design is not just aesthetics; it's a powerful tool that helps you connect with your audience, build trust, and achieve your business goals. It's an investment that can yield significant returns in terms of customer loyalty, market share, and profitability through the following aspects.
TRUST + CREDIBILITY
A well-designed brand conveys professionalism and trustworthiness. A brand that appears polished and reputable has a far greater chance of success than one that piecemeal a visual presence from the start.
RECOGNITION & RECALL
Strong brand design creates a memorable visual identity that helps customers recognize and remember your brand more easily. This can lead to increased brand loyalty and repeat business.
DIFFERENTIATION
Unique branding sets your brand apart from competitors in a crowded marketplace. Effective design can facilitate connection, communicating your brand's unique qualities, values, and positioning.
CONSISTENCY
Strong design helps maintain a consistent and cohesive brand image across all consumer touchpoints, from your website and marketing materials to your products and packaging. Consistency builds trust and brand equity.
CONNECTION
Design can evoke emotions and connect with
customers on a deeper level. A strong emotional connection leads to customer loyalty and advocacy.
PERCEIVED VALUE
Good design can enhance the perceived value of your products or services. Customers are often willing to pay a premium for a brand that appears high-quality and well-crafted, placing them as leaders in their industry.
MARKET POSITIONING
Strong and strategic branding helps position your brand in the market. Whether you aim to be a luxury, affordable, or innovative brand, design plays a crucial role in conveying that positioning.
ADAPTABILITY
Strong design is adaptable and can evolve with your brand as it grows and evolves. It ensures your brand remains relevant and appealing to changing customer preferences.
MARKETING EFFICIENCY
Well-designed materials and assets can make your marketing and advertising efforts more effective. They attract attention and communicate your message more clearly. Cohesion throughout marketing initiatives is vital in creating and maintaining brand recognition, loyalty, and increased conversion.
LONG-TERM VALUE
Investing in strong brand design can have a long-term positive impact on your brand's value and equity. It can lead to sustainable growth and a competitive advantage.
Our branding services:
Strong and profitable brands are so much more than a logo - successful branding is strategy-centered. Brand color, typography, patterns, elements, and marks all come together to create recognition and facilitate connection.
Each branding project begins at a foundational level: we dive into your who, what, why, your values and competitive advantages, developing a strong identity that we then translate visually. With strategy at the forefront throughout each step of the process, the brands we design connect with their target audiences, increasing consumer loyalty and brand profitability.
FULL SCALE
Brand Identity & Visual Guidelines
Our most comprehensive brand package - we dive deep into your business, helping you establish your foundation, translating your who, what, and why into a compelling brand story, developing strong visuals that create connection with your target audience and stand out as a leader in your industry.
Each full scale branding project includes a ~20 page comprehensive brand guideline book, full suite of high quality vector and transparent logo files, brand assets, and implementation guidelines.
INCLUDES:
- Development of mission, values, brand pillars, brand story, brand personality, brand experience, brand positioning statement, and brand positioning advantages.
- 2 fully built out initial visual concepts
- Brand guidelines including:
-
Creative direction
-
Logo presentations (primary, secondary, brand mark(s)
-
Logo usage guidelines
-
Typography guidelines & font files
-
Color palette
-
Brand elements
-
Can include pattern, iconography, button styles, etc.
-
-
Stationery items (business card, letterhead, thank you card)
-
Brand in-use examples
Refinement opportunities throughout process.
TIMELINE: 8-10 WEEKS
Inquire for investment details and proposal.
VISUAL
Brand Guidelines
Our visual guidelines package is perfect for the brand with a strong sense of who they are and where they fit in their market.
We begin with a comprehensive questionnaire, learning as much as possible about your business. From there, we translate your solid foundation into strong visuals that create connection with your target audience, building a brand that stands out as a leader in your industry.
Each visual branding project includes a ~8-12 page visual brand guideline book and full suite of high quality vector
+ transparent logo files.
INCLUDES:
- 2 fully built out initial visual concepts
- Brand guidelines including:
-
Creative direction
-
Logo presentations (primary, secondary, brand mark(s)
-
Logo usage guidelines
-
Typography guidelines & font files
-
Color palette
-
Brand elements
-
Can include pattern, iconography, button styles, etc.
-
-
Stationery items (business card, letterhead, thank you card)
-
Brand in-use examples
Refinement opportunities throughout process.
TIMELINE: 5-8 WEEKS
Inquire for investment details and proposal.
EFFICIENCY VISUAL
Brand Intensive
Brand intensives are the perfect solution for clients with a tighter timeline and budget. We have designed the intensive process to provide clients with a strong, cohesive, and timeless brand within one week (from scheduled date). We begin with our comprehensive questionnaire, dive into a mood board, and move into fully developing brand guidelines, logo presentations, and collateral files, all ready to launch in one week.
Each intensive branding project includes a easy to reference brand style guide, full suite of high quality vector and transparent logo files.
INCLUDES:
- 1 final, fully built out brand concept
- Brand guidelines including:
-
Logo presentations (primary, secondary, brand mark(s)
-
Logo usage guidelines
-
Typography guidelines & font files
-
Color palette
-
Stationery items (business card, letterhead, thank you card)
-
Brand in-use examples
TIMELINE: 1 WEEK (FROM START DATE)
Inquire for investment details.
