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BRAND IDENTITY + DESIGN PACKAGES
BRAND IDENTITY & VISUAL DESIGN
Brand guidelines lay the foundation for a strong and cohesive presence across each consumer touchpoint.
Strong and profitable brands are so much more than a logo. Brand color, typography, patterns, elements, and marks all come together to create recognition and facilitate connection.
Each branding project begins at a foundational level: we dive into your who, what, why, your values and competitive advantages, developing a strong identity that we then translate visually. With strategy at the forefront throughout each step of the process, the brands we design connect with their target audiences, increasing consumer loyalty and brand profitability.
FULL SCALE
Brand Identity & Visual Guidelines
Our most comprehensive brand package - we dive deep into your business, helping you establish your foundational, translating your who, what, and why into a compelling brand story, with strong visuals that create connection with your target audience and stand out as a leader in your industry.
Each full scale branding project includes a ~20 page comprehensive brand guideline book, full suite of high quality vector and transparent logo files.
INCLUDES:
- Development of mission, values, brand pillars, brand story, brand personality, brand experience, brand positioning statement, and brand positioning advantages.
- 2 fully built out initial visual concepts
- Brand guidelines including:
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Creative direction
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Logo presentations (primary, secondary, brand mark(s)
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Logo usage guidelines
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Typography guidelines & font files
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Color palette
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Brand elements
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Can include pattern, iconography, button styles, etc.
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Stationery items (business card, letterhead, thank you card)
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Brand in-use examples
Refinement opportunities throughout process.
TIMELINE: 8-10 WEEKS
Inquire for investment details and proposal.
VISUAL
Brand Guidelines
Our visual guidelines package is perfect for the brand with a strong sense of who they are and where they fit in their market.
We begin with a comprehensive questionnaire, learning as much as possible about your business. From there, we translate your solid foundation into strong visuals that create connection with your target audience, building a brand that stands out as a leader in your industry.
Each visual branding project includes a ~8-12 page visual brand guideline book, full suite of high quality vector and transparent logo files.
INCLUDES:
- 2 fully built out initial visual concepts
- Brand guidelines including:
-
Creative direction
-
Logo presentations (primary, secondary, brand mark(s)
-
Logo usage guidelines
-
Typography guidelines & font files
-
Color palette
-
Brand elements
-
Can include pattern, iconography, button styles, etc.
-
-
Stationery items (business card, letterhead, thank you card)
-
Brand in-use examples
Refinement opportunities throughout process.
TIMELINE: 5-8 WEEKS
Inquire for investment details and proposal.
EFFICIENCY VISUAL
Brand Intensive
Brand intensives are the perfect solution for clients with a tighter timeline and budget. We have designed the intensive process to provide clients with a strong, cohesive, and timeless brand within one week (from scheduled date). We begin with our comprehensive questionnaire, dive into a mood board, and move into fully developing brand guidelines, logo presentations, and collateral files, all ready to launch in one week.
Each intensive branding project includes a easy to reference brand style guide, full suite of high quality vector and transparent logo files.
INCLUDES:
- 1 final, fully built out brand concept
- Brand guidelines including:
-
Logo presentations (primary, secondary, brand mark(s)
-
Logo usage guidelines
-
Typography guidelines & font files
-
Color palette
-
Stationery items (business card, letterhead, thank you card)
-
Brand in-use examples
TIMELINE: 1 WEEK (FROM START DATE)
Inquire for investment details.
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