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Our Story

We are so glad you're here. We are a small team, passionate about helping brands share their strengths and values through design. We're based in San Diego, California, designing strong brand identities for clients worldwide.

We love design that is timeless, minimalist, unique - and we're partial to design with a little edge. Ethos was built to help brands stand out in their industry. At the core, Ethos was crafted to create visual brands that showcase strong business foundations and principles, conveying the unique identities of each client. 

We're passionate about giving your brand a visual presence that will carry into the future, encouraging growth and development.


Tori is a graphic designer that has helped countless businesses build a strong and cohesive brand presence, developing visual standards that set them apart as leaders in their industry.

With a background in both business and design, Tori has an aptitude for bridging the gap between good design and strong business foundation, as each won't be successful standing alone. 

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We are a growing team of experts in business strategy, design, communication, and photography. Passionate about the importance of brand presence at each and every consumer touchpoint, Ethos is ready to elevate your business and facilitate connection with your target audience.

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As small business owners starting our entrepreneurial journey, finding a partner like Ethos has proved invaluable. We chose Tori from various website designers, and our overall experience with Ethos Design has been the kind of positive experience you greatly appreciate as much as you learn from! From the start, Tori was highly professional, communicative, engaged, perceptive, and readily available. She deeply understood our business model and offered precise, high-quality creative options to address our branding needs and website development. While we are still in the early stage of brand development, Tori pieced together a cohesive branding package and website aligned with our vision which has set a strong foundation. Every step of the way, we had the support we needed; Ethos Design delivered in every way. In Ethos we have an expert and reliable partner, and we intend to nurture this as a long-term partnership. We unreservedly recommend Ethos Design to anyone seeking their services.


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