BRANDING & CREATIVE DIRECTION |
WEBSITE DESIGN | COLLATERAL
Marim Wealth Planning is a goal oriented financial planning firm that takes a hands on approach with each and every client, developing a bespoke financial strategy and path to get them there.
Marim does things differently than most industry competitors, and we needed a brand identity to translate that. We achieved our goal of communicating warmth and humility, while also impactfully conveying leadership, experience, and expertise in the field.
Through logo suite, color palette, and brand assets, Marim brand identity finds balance between modern professionalism and approachability.
THE BRAND IN PRACTICE
Through warm terracotta tones and rich greens, balanced with neutral ivory and stone, the Marim brand conveys warmth, while also communicating strength and prosperity. Strong lines throughout the logo suite convey leadership and industry expertise, creating a memorable while minimal visual identity.
We were absolutely pleased with our experience working with Tori of Ethos Design. She’s a consummate pro; friendly and efficient and she did a great job guiding us through the process of developing our branding, website and collateral. Importantly, Tori listens well, paying close attention to what we wanted, asks good questions, and developed two solid concept directions. When we liked aspects of both, she found a way to weave them together seamlessly. We’re very happy with the results and will be going back when we need future work done.