LOGO, BRANDING, CREATIVE DIRECTION, WEBSITE
Peak Altitude Partners is an independent investment firm offering informed access to exclusive alternative investments and private markets, with goal of enabling clients to achieve the greatest net return through an elevated level of service.
Designing for a target market comprised of top investment firms, our goal was to develop a visual presence that positions PeakAlts as an experienced industry leader, communicating trust and expertise through an elevated and professional presence.
THE BRAND IN PRACTICE
A professional, while elevated, logo suite was developed, finding balance between the modern innovation and timeless tradition mirroring that of the financial sector. Composed utilizing a timeless, while unique, small-caps serif typeface (an iconic tradition of the finance industry) combined with a minimalist and modern single line mountain scape, the PeakAlts logo suite communicates trust through years of experience, combined with the swift tactical expertise needed to keep up with fast paced nature of the financial sector.
