BRANDING IDENTITY & WEBSITE DESIGN
The Lane is a clean beauty salon specializing in precision haircuts and custom color.
As San Francisco's highest-reviewed salon passionate about client experience and carrying only the highest quality, non-toxic color and products, the owners didn't feel their brand presence accurately represented the elevated level of service and experience provided.
The owners desired an refined brand presence communicating quality, transparency, and cleanliness, while feeling sexy, minimal, and gender neutral.
We dove in to this rebrand with the goal of creating a timeless presence that captures the story, feeling, and already-established reputation of The Lane, and brought that to life through visual branding and a full website redesign.
CREATIVE DIRECTION
Drawing inspiration from the footprint of The Lane Salon, we carry through meaningful elements of the original visual presence while reworking to provide a clean, elevated, and refreshed mark. Maintaining a meaningful foundation inspired by the history of the salon, The Lane logo suite provides a refined, unique, and timeless presence.
CLEAN
MINIMALIST
ALLURING
COLOR PALETTE
The color palette for The Lane reflects the essence of the brand: minimal, refined, and effortlessly elevated. Anchored by deep, while warm cedar and slate, balanced by natural and dynamic neutrals, the palette communicates a clean and inviting presence, providing an elevated yet understated aesthetic.
BONE
WHEAT
SADDLE
SAGE
CEDAR
SLATE
THE BRAND IN PRACTICE
Supporting the environment of salon, The Lane brand identity provides a warm, elevated, and clean presence throughout the customer journey.
"I think you nailed it! This perfectly captures the essence of our company. It feels sexy, clean, and expensive – exactly what we were aiming for. The color palette is beautiful and I appreciate the versatility of not being restricted to a bold color scheme. This feels inviting to a wide range of customers. The logos are spot on as well. Great job! I'm really happy to be working with you."
Unfiltered Client Feedback