AT 380 CORDOVA
BRANDING | SIGNAGE | STATIONERY | EVENT COLLATERAL | PRINT MARKETING COLLATERAL |
EMAIL CAMPAIGN DESIGN
The Collection at 380 Cordova is Pasadena's newest luxury residential building offering artfully designed townhomes and residences.
Blending timeless and modern to create a unique brand identity, inspiration was taken from classic editorial typography and black and white photography, paired with a modern, minimal pattern and a fresh pop of tangerine. From brand conception through print collateral and signage, The Collection at 380 Cordova was brought to life.
CREATIVE DIRECTION
The Collection brand is rooted in modern luxury, balancing modern and fresh with timeless and minimalist. Where casual meets refined, The Collection finds balance with a fresh pop of color, modern and unique pattern, and timeless editorial style typography. Bold, elegant, approachable luxury - embodying the Southern California lifestyle and everything it has to offer.
WARM
CONTEMPORARY
REFINED
architectural drawings
black + white
photography accents
luxury natural textures
casual while refined
THE BRAND IN PRACTICE
From brand conception through ongoing marketing collateral, signage, and print design, The Collection at 380 Cordova finds balance between bold, modern, and elegant.
