BRANDING & CREATIVE DIRECTION |
WEBSITE DESIGN | COLLATERAL
Career Vines is a consulting firm that strives to change the landscape of career management through the expansion of diversity throughout leadership teams.
With a larger target market aimed primarily at C-level executives, our goal was to balance a professional and masculine target market while still representing the female-founded nature of the brand.
A bespoke brand was born that balances strong and soft, feminine and masculine, to create the perfect balance that provides both professionalism and approachability.
THE BRAND IN PRACTICE
Finding balance between strong and soft, masculine and feminine, the Career Vines brand is modern, professional, while approachable. A bespoke vine pattern is present throughout brand collateral, providing depth, meaning, and brand recognition without distraction.
As small business owners starting our entrepreneurial journey, finding a partner like Ethos Design has proved invaluable. We chose Tori from various website designers, and our overall experience with Ethos Design has been the kind of positive experience you greatly appreciate as much as you learn from! From the start, Tori was highly professional, communicative, engaged, perceptive, and readily available. She deeply understood our business model and offered precise, high-quality creative options to address our branding needs and website development. While we are still in the early stage of brand development, Tori pieced together a cohesive branding package and website aligned with our vision which has set a strong foundation. Every step of the way, we had the support we needed; Ethos Design delivered in every way. In Ethos we have an expert and reliable partner, and we intend to nurture this as a long-term partnership. We unreservedly recommend Ethos Design to anyone seeking their services.