BRAND IDENTITY & WEBSITE DESIGN
Dana Bacher Design is a boutique design studio specializing in custom kitchens and bath remodels and new construction.
With years of growth and award-winning projects under their belt, the owner was ready to level up branding to create an elevated, cohesive presence representative of the high-end design solutions and experience clients can expect.
We jumped into this rebrand with the goal of maintaining recognition of the brand clients and community has come to know, while elevating each element to create a refined, upscale presence. The resulting brand feels warm, inviting, while refined, and is brought to life throughout each client touchpoint, from website to client experience.
CREATIVE DIRECTION
The Dana Bacher Design visual brand maintains recognition of the foundation of the brand, anchored by a deep Atlantic blue and monogram logo, while elevating each element to create a bespoke brand that feels one-of-a-kind. The resulting brand feels cohesive and design-forward through unique typography, thoughtful color, and creative collateral.
WARM
ELEGANT
COASTAL
COLOR PALETTE
The color palette of Dana Bacher Design has been inspired by the foundation of the brand, carrying through our primary ‘Atlantic’ blue. Taking coastal inspiration without leaning too far in, we have developed a balanced color palette with supporting and inviting Mist, Spanish moss, and Olive Wood secondary colors, paired with warm neutrals, Sand and Parchment. Our deep while balanced palette provides an elevated and luxury feel, without distracting from the brand and providing room for portfolio examples to take the stage.
PARCHMENT
SAND
SPANISH MOSS
MIST
OLIVE WOOD
ATLANTIC
THE BRAND IN PRACTICE
Thoughtful and intentional, the brand comes to life at each step of the client journey: from website, to in-studio initial consultation documents, through contracts and social media.
