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How Does Branding Actually Increase Profitability?

First impressions matter.

A website is arguably the most important asset to your company. But a well-designed website has the potential to launch your business beyond just being an asset––as a pillar of your brand, it can make or break your revenue growth.

With only 0.05 seconds for a user to form an opinion about your brand, deciding to either stay or go, leaving revenue potential on the table.

Imagine your initial feel has caught the user's intention and they have decided to stick around after the initial .05 seconds. Now, we need to keep them there. Studies show people can form an impression about your brand within only seven seconds. Having a strong, thoughtfully crafted brand identity is key to capturing their attention and creating a great first impression.

Your brand identity should tell a visual story.

Your brand identity should represent and portray your business’ best attributes, it should tell a visual story. Pull people in––make them want to know more. A brand identity is designed with meaning behind each element, strategically formed and brought to life to present a brand in a way that connects with its target audience.

Its final visual elements include a full suite of logos, color palette, typography, through assets like patterns, textures, and implantation guidelines. The result accurately and captivatingly reflects your brands products and service, increasing engagement and customer loyalty through consistency and connection.

Build trust and credibility with your audience.

What is a business without trust from its audience? We’ll make a bold claim that it doesn’t exist. Luckily, we all start somewhere. Trust and credibility usually comes alongside quality service. However, it can go further.

With a strategic brand identity comes consistency that can be easily identified by both current and prospective customers. Consistency in your visual presence is key to creating a trustworthy brand, explains Crowdspring.

Branding can also create a sense of predictability. It sets a baseline of what people can expect from your brand. In building an intentional brand identity, you have the opportunity to build familiarity and trust––the foundation to creating a loyal customer base.

Set your brand apart from the competition.

Avoid falling into the shadows among your competitors with a strong, consistent brand identity. Become recognizable to your customers on all bases, between your business’ website, social media, and marketing materials.

Whether you are looking to build a brand or in desperate need of a brand refresh, it’s important to stand out from the competition. Capture your target audience with a compelling brand identity.

We’re passionate about creating an intentional, thoughtfully crafted brand design that can withstand growth and expansion. Explore some of our services and how we can elevate your brand's visual presence.

We look forward to hearing from you!


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