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What’s the Difference Between a Graphic Designer and Brand Designer?

Have you spent hours swiping through color palettes and font combinations? Struggling to stand out in a saturated market? The decision to hire a designer can be intimidating, whether you are launching a new business or exploring a brand identity refresh. Both are valuable designers, but their skill sets rest in different fields.

Knowing your next steps.

As a business owner, it can be daunting to decide who to hire and know what you’re hiring them for. That’s why it’s important to understand what the next steps for your business are. Did you launch the wedding film business of your dreams? Or are you a decade into the property management firm that you’ve poured your heart into and are ready to expand?

Let’s explore some of the reasons why you might hire a brand designer over a graphic designer.

Brand designers create the soul.

First, let’s start with the basics. Brand designers focus on crafting an intentional, customized brand identity for clients. They conceptualize the client’s vision and goal and develop a cohesive visual identity across platforms. Visual style includes typography, color schemes, logos, website visuals, and more.

Brand designers are a specialization within graphic design. On a broader scale, graphic designers develop the visual elements of a brand–designing logos, print collateral, or websites. They hold the power of the first impression. Their skill set varies from a brand designer, as they tend to be more experienced in website design, illustration, or software design.

But, this is only the exterior. Brand designers create the soul, laying the foundation of the brand.

Compel and connect with your brand identity

A successful business is never created on aesthetics alone. Visuals need to be more than pretty––they need to be compelling. They need to create and continue the story. Now more than ever, the audience wants to feel close and connected to your brand.

This is exactly what exceptional brand designers are capable of. These skills are their bread and butter.

Graphic designers' skill sets are diverse and strong. They are usually not as experienced in the conceptualization of brand identity. Most brand designers begin their careers as graphic designers and then specialize. This leads to more experience in logo design and identity development.

So which type of designer should you hire?

We’ve covered the differences, but how do you make the call? There are a few things to consider, such as your budget and business goals/needs.

First, evaluate your needs and goals. Have you launched your business and are ready to conceptualize a strong brand identity? Or are you looking for someone to maintain your current identity? Also, consider your budget. Brand designers tend to have in-depth knowledge of color theory, typography, and how this translates to your audience. Specialized experience in crafting an effective strategy usually requires a larger budget than hiring a graphic designer.

A brand designer has the ability to create a strong, cohesive brand identity, taking it to the next level. They implement effective, timeless strategies that cater to both new and expanding businesses.

It's time to elevate your business.

Ethos Design Studio combines a creative edge in graphic design with elevated brand strategy to bring our client's visions to life.

Explore the different ways that we can work together through our services.

We can’t wait to hear from you!

We look forward to hearing from you!


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